I help business owners and executives improve profitability, strengthen leadership and create lasting results.






Growth has stalled or become harder to sustain
Competing priorities are slowing execution
Your leadership team needs greater alignment and accountability
You need a stronger strategy for the next chapter of growth
You want an strategic objective partner who will challenge your thinking
You're ready to build a stronger, more valuable business


Our Business Growth Scorecard is a strategic assessment that evaluates your business across key areas to uncover what's working, what's holding you back, and where your biggest opportunities are.

A practical framework for building a stronger, more scalable business.
The focus is turning priorities into action so the business can perform better, grow with greater intention, and become less dependent on the owner.

Executive Coaching is designed for senior leaders, executives, and C-suite professionals in mid-sized to large organizations. Each engagement is tailored to the individual’s leadership priorities, development needs, and desired business outcomes.

Through guided sessions with a certified Focal Point coach and a group of peers facing similar challenges, you’ll gain insight, accountability, and action steps that deliver measurable results. This is coaching with shared experience, structured frameworks, and a focus on creating outcomes together.



Dan Riedell brings 25 years of real-world business and operational experience to his work as a coach. As Vice President of Operations at R/B Sales Corporation, he helped guide strategy, operational performance, brand development, M&A integrations, and cross-functional teams, contributing to multimillion-dollar growth while improving efficiency across the organization.
Today, Dan works with business owners and leadership teams to simplify complexity, strengthen trust, and build organizations capable of growing sustainably. His approach combines practical operating experience with a deep understanding of the people behind the business, helping leaders identify what’s creating friction, create stronger systems, and move forward with greater clarity and confidence.

Tom Falter
Global Head of Professional Services

Dan is a CHAMPION for his customers. He combines a great catalog of knowledge with his network of resources to provide answers and guidance for clients. With unrivaled follow-up and a personal touch to any communication, he is a true communicator.


The Business Growth Scorecard is the fastest way to get oriented or reach out directly if you prefer a conversation first.

LEAD WITH PURPOSE. CREATE THE RIPPLE.
Helping leaders build stronger businesses, stronger teams, and lasting impact that reaches far beyond the business itself.
Business & Executive Coaching serving Iowa
Copyright 2026 Focal Point Coaching, Inc. Dan Riedell. All rights reserved.