ABOUT DAN RIEDELL

25 years of business experience.

A career built on making organizations work better.

For more than 30 years, Lawrence has led organization as a CEO and COO across multiple industries. Today, he partners with executives and business owners to strengthen leadership, create alignment, and build businesses positioned for long-term growth.

25 YEARS

BUSINESS EXPERIENCE

Leading strategy, operations, marketing,

teams, and organizational growth

VP OF OPERATIONS

EXECUTIVE LEADERSHIP

More than two decades helping guide

R/B Sales Corporation

MULTIMILLION

BUSINESS GROWTH

Contributed to growth while improving

organizational efficiency and effectiveness

DAN'S COACHING PHILOSOPHY

The best business decisions are always the most human ones.

Dan believes sustainable growth starts by understanding where friction exists—both in the business and among the people running it. He looks first at processes and simplicity, then at how leadership, culture, and trust are shaping the organization’s ability to perform.

His philosophy is grounded in the belief that what appears to be a business problem is often a human-centered leadership challenge underneath. By addressing both with honesty, integrity, and genuine care, Dan helps leaders build stronger organizations where people perform at their best and revenue growth can follow sustainably.

Awards and Certifications

WHY dAN COACHES

Helping leaders build business that thrive beyond them.

Dan believes people are purpose-driven and that business success and personal fulfillment don’t have to compete. He coaches because he wants leaders to find greater meaning and happiness in their work while building organizations where their teams can thrive and perform at their best.

After 25 years of building and leading within a complex organization, Dan saw firsthand how strong leadership and healthy businesses can positively impact the people around them. Coaching gives him the opportunity to bring that experience directly to leaders who want to build something better for themselves, their teams, and the communities they serve.

For Dan, that sense of purpose extends beyond business. A Briar Cliff University graduate, he values health and wellness and enjoys hiking, challenging workouts, birdwatching, and cooking. Above all, his family and faith remain central to how he approaches both life and his work with others.

WHERE DAN BRINGs EXPERIENCE

Dan helps growing businesses simplify operations, strengthen trust, and navigate change.

OPERATIONS & PROCESS

Growth can expose processes that are no longer working as effectively as they should. Dan helps leaders identify friction, simplify how work gets done, and build more efficient, scalable operations that can support sustainable growth.

M&A & ORGANIZATIONAL CHANGE

Mergers, acquisitions, and change can create uncertainty and resistance across an organization. With integration experience, Dan helps leaders navigate complexity, rebuild alignment, and move their teams forward with greater clarity and trust.

LEADERSHIP & CULTURE

Strong performance depends on more than good processes. Dan helps leaders strengthen communication, address issues that quietly erode trust, and create a culture where people are aligned, accountable, and able to perform at their best.

Ready for the next level?

If you have built a successful business but know it is capable of more, let's talk.

Explore what is limiting growth today and what needs to change to build a business that can scale, create greater value, and operate with less dependence on you.